Creation Reprographics to operate as Fujifilm Flenex-FW plate ‘Centre of Excellence’

Flenex FW

Creation Reprographics (‘Creation’), a dedicated prepress partner to packaging and label printers, is opening its doors as a Centre of Excellence for Flenex-FW, a water-washable flexo plate technology developed by Fujifilm.


After signing a new 4-year agreement to supply Flenex-FW solvent-free plates, repro specialist Creation is now inviting its customers, partners and peers across the flexo sector to see the plates in use at its headquarters in Daventry, UK. 


The technology, the business believes, heralds the future of sustainable flexographic supply chains. Matt Francklow, Managing Director at Creation, explains: “When new technologies are introduced, it can often be difficult for printers to truly picture it in use day-to-day. However, that’s where the real advantages lie! We are strong advocates for water-washable plate technology, and we’re incredibly proud to offer Fujifilm’s fantastic Flenex-FW plates as part of our range.


“As part of that drive, we are opening our doors as a ‘Centre of Excellence’. Fujifilm and our team are inviting businesses across the print and packaging supply chain to come along and see the difference for themselves. We put Flenex-FW to good use for our own clients, taking advantage of its rapid makeready of just 40 minutes for more time on-press and increased productivity. The plate is comprised of a rubber-based compound, which means a 1% flat top dot can be achieved without complex systems to eliminate oxygen. In turn, this means lower dot gain than conventional polymer plates for absolute precision and incredible replicability. What’s more, better ink transfer produces noticeably cleaner and brighter print results. We are truly looking at the future of flexo – it has to be seen to be believed!”


Serving printers across the FMCG, food and beverage sectors, Creation pioneers sustainable print in all its forms – and aims to lead by example through its activities and product range.


As well as curating a range of sustainable flexo plates, colour management platforms and workflow digitalisation solutions to reduce waste, the business champions colour management services and fixed colour palette (FCP) printing. 


Matt added: “We lay down a challenge to printers that believe that ‘greener’ technology doesn’t outperform traditional methods. Flenex-FW is a game-changer for today’s label and packaging industry, and we’re extremely proud to not only supply the plate but demonstrate it in operation. Of course, it’s also a fantastic opportunity to showcase the expertise of our label and packaging origination team!


“We want printers to see the Flenex-FW difference for themselves. It’s by seeing the plates in action that printers and converters really get to the heart of what this exciting technology is all about – heightened quality, without compromise, under today’s high-pressure print supply chain.”


To learn more about Creation, its expertise and services to the print and packaging sectors, please visit

Contact us on +44 (0) 1327 312444  or
and we’ll be happy to help