Concept to Colour: Creation Delivers in 12 Hours


Creation Reprographics, specialists in packaging artwork, reprographics and plate production, is now able to develop and deliver complete artwork designs and reprographics services for its customers within 12 hours- dramatically reducing a traditionally long creative process.

Creation invites customers to spend a day with the team at its site in Daventry where the team can design artwork from beginning to end with required reprographics, carrying out multiple changes, if required, saving time and cost for customers.

In an industry where the average time to deliver concept designs can be weeks, Creation offers a complete artwork-to-design prototype solution within the same day. In addition, Creation can provide deep collaboration at design level, providing expertise, samples and prototypes in a friendly and inspiring environment.

Matt Francklow, Managing Director of Creation, said: “The principle is to increase engagement with key customers by meeting, learning and sharing thoughts that will bring out new ideas and concepts. We are offeringsomething different to what is traditionally a long and sometimes complex process, creatingadded value for our customers by promoting an efficient and friendly way of working.”

Described as a significant game-changer for customers, Creation can make any colour changes or fixed colour amends on-site avoiding the need to go back to the original reprographic house. The process cuts down on additional proofs to approve, whether two or four amendments per design and the end designs can be printed within two days of an initial visit to Creation.

Francklow continued: “The real thinking is to allow the graphics and colour management process to come to life in the same environment. Having the correct equipment, expertise and knowledge all under one roof enables the Creation team to move from an artwork concept to complete print ready design, while customers are still on site. Our customers and those brands that have visited us already have been very impressed with the approach we’ve taken.”

Creation operates across the food & beverage, personal & home care, horticulture and pharmaceutical markets designing solutions for labelling, folding carton, rigid and flexible packaging applications.

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