Confidence in print: technical mastery from a prepress partner

13 Dec 2023
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Dream of having more inherent confidence in your printing? You’re not alone. 
 
In a market that prizes speed, precision and efficiency, the role of a reprographics partner like Creation moves from an added advantage to an absolute must. As a technical linchpin, our team partners with printers of all sizes to ensure they have the tools to succeed. Like the opening of a book, stellar printing always begins with a strong opening – repro. 
 
But, where do the advantages of partnering with a business like Creation come from? And, what common pressure points does this approach ease for label and packaging converters? 
 

Navigating prepress complexity


File Optimisation: In the prepress phase of production, a repro partner takes on the challenge of optimising design files for flawless execution. Most often, this is the tricky task of translating a design that looks great on-screen into one that looks just as punchy on a crowded store shelf.  
 
A supporting partner like our team helps by addressing and resolving issues related to resolution, colour spaces, accounting for substrate behaviours and file formats. By ensuring that files are print-ready, a repro partner eliminates the common pitfalls that can lead to errors on press – and costly print reworks. 
 
Flexo Plate Production: The technical nuances of flexo plate production require a deep understanding of the printing process, and the ability to find solutions, not problems.  
 
An experienced repro partner like Creation brings a wealth of expertise in producing high-quality flexo plates, considering quality-affecting factors such as plate thickness, relief depth, and dot structure. This knowledge translates into precise and consistent print results. 
 

Colour management mastery


 Precision in Colour Reproduction: Every printer that’s needed to down tools, stop a press and recalibrate colour will know how disruptive this can be. Achieving accurate and repeatable colour reproduction is an art mastered by reprographics professionals.  
 
From colour profiling to on-press and off-press calibration, a repro partner ensures that colours translate seamlessly across devices, substrates, and printing techniques. This precision is especially crucial in the packaging and label industry, where colour consistency is absolutely non-negotiable. 
 
State-of-the-Art Tools: The ideal repro partner leverages state-of-the-art colour management tools and platforms to orchestrate flawless colour conversions. The use of advanced technologies ensures on-brand and micron-precise print results, instilling supreme confidence in printers and brand owners alike. 
 

Efficiency in press operations


Proactive approach to prepress: The journey to an outstanding finished product begins even before the first press is fired up. A repro partner like Creation is not a spectator; instead, it takes a proactive stance in prepress for our flexo printing customers.  
 
By working hand-in-hand with printers from the initial concept stage, potential press issues are identified well in advance, design optimisation recommendations are offered, and technical requirements are meticulously addressed. 
 
Smooth production processes: A repro partner’s commitment to efficiency should extend to the entire production process.  
 
By providing end-to-end support, from concept to completion, Creation directly challenges common pressure points for label converters and packaging printers. This collaborative approach ensures that the final output meets the highest standards every single time, saving valuable press uptime and resources. 
 

The expertise to deliver


In-depth knowledge of technologies: With the best will in the world, printers can’t always stay several steps ahead of every single facet of print; the industry is too vast and complex. So, why not call on more field-specific experts?  
 
Creation’s team of seasoned reprographics professionals boasts in-depth knowledge of inks, substrates, and printing techniques. This positions them as guides and advisors, helping our customers to navigate the ever-changing technological landscape.  
 
Whether it’s embracing new colour management methodologies, integrating sustainability-focused prepress technology or adopting innovative flexo plates, we proudly stay at the forefront of technical advancements – and enable our customers to tap into that wealth of knowledge. 
 
In short, printing supply chains must be more tightly connected, and reprographics sits at the heart. The technical role of a reprographics partner is not just about addressing challenges; it’s about orchestrating specific expertise to elevate the entire printing process.  
 
Looking for a repro partner that understands your needs and challenges? Look no further than Creation. Get in touch with our team today.

Questions?
Contact us on +44 (0) 1327 312444  or info@creation-repro.com
and we’ll be happy to help