What’s on the packaging design agenda for 2021?

03 Mar 2021

The consumer sits at the heart of packaging. As their purchase behaviours change, so too must the packaging of products. For many brands, the rapid shift to omnichannel retailing, alongside the changi …

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‘Harmful solvent washout should be left in 2020’ says Creation

24 Feb 2021

Midlands-based reprographics partner to the label and packaging sectors, Creation Reprographics, has commented on an important upswing in demand for water-washable flexo plates, and what it may mean f …

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Creation Reprographics shares 2021 packaging insights

08 Feb 2021

Midlands-based reprographics partner to the label and packaging sectors, Creation Reprographics, has commented on the upward market trends the business has identified and outlines areas of focus that …

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Does branding lead packaging design… or does packaging shape the brand?

07 Dec 2020

In today’s retail environment, no business is purely the sum of its parts. When aiming to connect with the consumer, a brand takes on a life of its own with visual identity and signifiers – whi …

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Setting Packaging Artwork – 4 Common Mistakes

16 Sep 2020

Boiled down to just the fundamentals, packaging origination is taking on-screen design and translating it to real-world packaging, with the ideal combination of equipment to make it a reality. There i …

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Proactive brand management; it starts with perfect packaging pre-press

28 Aug 2020

Think about the last few products you bought. Regardless of value – from luxury once-in-a-lifetime purchases to the FMCG goods that we don’t think twice about - brand reputation and quality has …

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