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Specialists in packaging artwork, reprographics and plate production, Creation, is supporting start-ups and smaller brands make an impact on the retail shelf with stand out graphics for packaging.

The Daventry-based company has collaborated with new company Hunky Dory Foods, providing advice and support on the reprographics of its new Onli Natural range of Fruit and Nut bars.

Matt Francklow, Managing Director of Creation, said: “Start-up businesses find it difficult to get their very first product to market; they may have limited budgets and contacts, however they can still ensure it stands out on shelf.

“One of the easiest and most cost-effective solutions to effectively captivate a brand’s target market is through product packaging. Sharp, high-definition graphics on packaging can make all the difference, especially when looking to give a brand an exclusive image and personality.”

Creation has been working in partnership with Hunky Dory Foods to ensure its printers provide consistent, high quality artwork through an efficient and cost-effective service.

Described as go-anywhere wholesome snacks, the Onli Natural Fruit and Nut bars have been crafted with 100 per cent natural ingredients and are dairy, wheat and gluten free, high in fibre and contain no added sugars.

Paul Sangwin from Hunky Dory Foods added: “When developing products, there are many pitfalls. Experience and trust in a particular supplier are paramount especially for new businesses. It is critical to get things right first time.

“The printing process of a new product is a relatively small part of the development process but equally important. Creation liaised accordingly with our printers to ensure the reprographics were correctly supplied and used its experience and knowledge to solve any potential issues.

“Creation fully understands the market and its complexities and I wish all reprographic houses treated a start-up business like us with as much care and respect as they did.”

Today, Creation works across the food & beverage, personal & home care, horticulture and pharmaceutical markets designing solutions for labelling, folding carton, rigid and flexible packaging applications.

For more information on Creation Reprographics, please visit

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